RATES
FULL COLOR RATES
(Per Paper)
Clay Today
1”- 13” ci Ad ...............................$75
14”- 26” ci Ad ...........................$125
27”+ ci Ad .................................$200
Clay County Leader
All Ad Sizes ........................................$50
STANDARD AD SIZES
Full Page (4cx12.75) 51ci .............................10”x12.75”
3/4 Page (3cx12.75) 38.25ci .................7.437” x 12.75”
1/2 Page Horizontal (4cx6.25) 25ci ............10” x 6.25”
1/2 Page Vertical (2cx12.75) 25.5ci ....4.875” x 12.75”
1/4 Page Vertical (2cx6.25) 12.5ci ........4.875” x 6.25”
1/4 Page Horizontal (4cx3) 12ci ......................10” x 3”
1/4 Page Vertical (1cx12.75) 12.75ci ..2.312” x 12.75”
1/8 Page Vertical (1cx6.25) 6.25ci ........2.312” x 6.25”
1/8 Page Horizontal (2cx3) 6ci ...................4.875” x 3”
1 Unit (1cx1) 1ci ............................................ 2.312” x 1”
PRE-PRINT PROFILE (11 x 14 Maximum insert size)
Size Insert Rate CPM
8 1/2 x 11 Single Sheet .................... $44.00
4 to 12 Page Tab ............................... $46.00
16 to 20 Page Tab ............................. $50.00
24 plus Page Tab .............................. $57.50
(Full Coverage In Clay Requires 14,500 Pieces)
Deadline: Must be received between
8 a.m. - NOON Monday prior to insertion.
Quoted rates apply to preprints containing advertisements from only one local advertiser. Must be shipped to:
Gainesville Sun Publishing Company, 2700 SW 13th Street, Gainesville, FL 32608, Attn: Arlene
Hicks
Phone: (352) 338-3162
Supplements
Coupon Clipper
Published January thru March
Business Tracker
Monthly Advice-Offering Exclusivity
SPRING VISITORS GUIDE
Published 3-24-11 • Deadline 3-10-11
COMMUNITY HEALTH AND WELLNESS 2011
Published 4-21-11 • Deadline 4-7-11
HIGH SCHOOL GRADUATION
Published 6-2-11 • Deadline 5-20-11
4TH OF JULY
Published 6-30-11 • Deadline 6-17-11
HIGH SCHOOL FOOTBALL
Published 9-1-11 • Deadline 8-18-11
THRASHER-HORNE SEASON PLAYBILL
Published October 1
FALL VISITORS GUIDE
Published 10-27-11 • Deadline 10-10-11
HOLIDAY GIFT GUIDE
Published 11-23-11 • Deadline 11-11-11
AUTO SHOWCASE
Published 5-12-11
Deadline 5-5-11
BACK TO SCHOOL
Published 8-25-11 • Deadline 8-12-11
Clay Today & Clay County Leader
(Full Circulation - Non Commissionable)
R.O.P. DEADLINE
(Size & Copy) - Tues.
Clay Today - Thursday
Clay County Leader - Saturday
Weekly Rates:
1-14 WKS 15-25 WKS 26-52 WKS
Full page $1248 $1196 $1144
½ page V $612 $586.50 $561
¼ page $300 $287.50 $275
1/8 page $144 $138 $132
Per Inch $24 $23 $22
Clay County Leader $10.00/pci
10:30 a.m
Clay Today $16.00/pci
Ponte Vedra Pickup $19.00/pci
Political, transient advertising, print and deliver flyers/post-it notes based on market rate and must be paid in advance.
WEBSITE ADVERTISING
www.claytodayonline.com
• Corner Peel................................................................$450/month
• Premium Top Page Banner .....................................$300/month
• Side Page with Hyperlink .....................$350, $250, $150/month
• Center Page Ad ..................................... $175 and $125/month
• News Page Only .........................................................$99/month
--unty Population Facts
Delivering the Best Prospects
Buying power generally rises among consumers with higher household incomes, higher levels of education, and more job responsibility. Newspaper delivers these prospects to advertisers. As household income rises, so does newspaper readership.
The key is better market penetration. We combine Paid Circulation and Free Circulation. Growing trends in America show Free Circulation Newspapers in over 45 million homes.
DAILY
$75,000 or more 56% 63%
$50,000 or more 54 62
$40,000 or more 53 60
Less than $40,000 41 48
Average Household Income $83,382 $82,024
Median Household Income $64,475 $63,842
Source: Scarborough Research, 2006 Release 2 (Top 50 Market Report) Sources: Clay County Planning Department; US Census
Bureau; and University of Florida, Bureau of Business and Economic Research, Decision Data, United States Department of
Agriculture; Clay County Chamber of Commerce;
Clay County Development Authority and Economic Development Council; American Community Survey, 2007 Clay County Planning Department; 2007 Clay County Postal Audit; Newspaper Association of America.
HClay County has the second highest medium
The paper’s history
Clay Today was established as the Daily Breeze in the 50’s. Now, 58 years strong - the primary paid newspaper of record in Clay County Florida - it is delivered on Thursdays. Subscription price is 50¢ per single copy or $29 by mail annually. The Clay County Leader was founded in 1993. This Saturday publication delivers a solid weekend mix of readers to complement the Clay Today Newspaper. A full-zone capability with total market coverage.
Direct mail penetration requires both newspapers and covers the following zip codes:
Orange Park 32073, 32065; Fleming Island 32003; Green Cove Springs 32043; Middleburg 32068; Doctors Inlet 32030; Penny Farms 32079; and Keystone Heights 32656.
16,000 PAPERS WEEKLY -- THURSDAY AND SATURDAY SUNDAY INCOME
Now serving the growing communities of Orange Park, Middleburg, Penney Farms, Keystone Heights, Green Cove Springs, Lake Asbury, Doctors Inlet, Fleming Island and Argyle, the Clay Today is a complete local community newspaper published, mailed and carrier-delivered every Thursday morning.
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